By Mike Cavender, RTDNA Executive Director
As your Executive Director, I’m called upon regularly by our colleagues in the media to provide the Association’s position on many different issues affecting our business.
But few subject areas get more attention than questions about journalism ethics. And that’s just fine with me, because it means there’s a regular focus on the importance of the rules of conduct and principals that guide what we do every day. Adhering to these guidelines plays a major role in allowing our audiences to trust in what we do and how we do it.
RTDNA has always been at the forefront in promoting ethical standards for our members and the profession. Our Code of Ethics is regularly cited as an example of best practice in newsgathering and reporting. It is a top priority at RTDNA and is at the very heart of what we stand for.
However, our Code was last updated in 2000, and I don’t need to tell you how greatly our technology and our newsrooms have changed in 14 years! It’s time to review and reevaluate our standards to insure they address all these changes. In doing so, the goal is to insure that a new Code fits our business as it stands today, without straying from the principles that define outstanding journalism.
That’s the task that the RTDNA Ethics Committee has undertaken and we need your advice and your help to insure our Code meets your needs and addresses the issues that inevitably arise with changes in technology.
So, we’d appreciate your thoughts on the Code by taking a few moments to complete a brief survey designed by Ethics Committee Chair Scott Libin. Give us your thoughts on how you use the Code and what, if any, changes you like addressed in an update. Completing the survey by February 1st will ensure your comments are considered. Our goal is to present a proposed rewrite of the Code to the RTDNA Board of Directors later this year.
Helping make the RTDNA Code of Ethics stronger and more relevant is something we should all get behind!
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