By Lynn Walsh, RTDNA Blogger
My grandmother doesn't use email and couldn't navigate Facebook to view family reunion photos, but she can use Pinterest to look at tattoos.
Two weeks ago, she was telling me all about what she was finding on the image-driven social network. I was shocked. And then determined and inspired.
I know the social site is not new and I know it's pretty popular. I've had a profile on it for years but haven't done more than fill it out and sometimes log-in.
But after my conversation with my grandmother, that's all changed. Think about it: I can post to Pinterest and reach a whole different audience than I'm reaching on Facebook and Twitter.
My grandmother loves to hear about what I'm doing, but if I don't physically show her, she doesn't know how to see it. But, she knows how to look at tattoos and recipes in Pinterest, which means I now have a chance to reach her as well.
So, I've downloaded an easy "pin-it" extension for Firefox. All I have to do is right-click an image or a video and choose a board to pin it too. The extension makes it easy; one click, write a brief description, and you can even share the pin to other social networks.
I'm not sure what the pay-off will be or if I'll reach that many more people, but, after the conversation with my grandmother, I'm convinced it's worth it.
I'm still looking for some board suggestions and welcome any feedback and suggestions from those who have been using it for a while. In the meantime, some suggestions to make it a little easier:
1. Download an extension that makes it easy. This way you don't have to log-in; saving time and energy.
2. Get added to accounts. Make sure you have permission to pin to boards on your stations account, professional organizations you are involved in, etc. We have created a Contact 5 board on the WPTV account and I can pin to it easily from my Firefox extension using my own profile.
3. Some board suggestions: My Stories, What Inspires Me, Data Visualization Tools, Journalism News, Stories I Love...the list goes on. Make it personal, make it fun and use it to share your stories and your work.
4. Use it as a bookmarking service. I was an avid Delicious user and loved the service, but am now experimenting with Pinterest as my new bookmarking page. So far, I don't have any complaints. (Would be interested in hearing any pros and cons of replacing Delicious with Pinterest.)
5. Use hashtags and tag other accounts. This will help people find your links and see your pins.
6. Don't forget about videos!
Lynn Walsh is the Investigative Producer for WPTV-TV, NewsChannel5 in West Palm Beach, Florida. Find her on Pinterest and follow her on Twitter.
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